Tourism Ireland celebrates 10 years of Global Greening

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An Taoiseach Leo Varadkar TD launches new ‘Ireland’s Greening of the World’ book to mark the occasion

To mark 10 successful years of Global Greening and to celebrate the campaign, Taoiseach Leo Varadkar TD joined Tourism Ireland recently to launch its new book Ireland’s Greening of the World, which tells the story of Tourism Ireland’s Global Greening since it began in 2010 and how it has captured the imagination of people everywhere.

The initiative - which sees hundreds of iconic landmarks around the world light up green to celebrate the island of Ireland and St Patrick - first began in Sydney, when the Sydney Opera House went green on March 17, 2010. Since then, the campaign has gone from strength to strength every year, with around 360 sites (or more) in at least 51 different countries set to take part for St Patrick’s Day 2019.

Tourism Ireland’s Global Greening complements the Government’s Global Ireland strategy, which will see the initiative grow to 600 participating sites, by 2025.

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“Tourism Ireland’s Global Greening project is a powerful symbol of the impact of our Irish abroad and is an expression of our reach, our shared values and our ambition.  The Global Greening project, like our diaspora, stretches across the world, to every continent, going beyond our historical connections into where we can now be found,” says An Taoiseach Leo Varadkar TD.

Ireland’s Greening of the World is available to buy in bookshops and online. For more information see  http://www.obrien.ie/irelands-greening-of-the-world

Michelle Newman