Play with the power of pink in your home

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Once cast aside as 'girly', the colour pink is fast shaping up to be the hottest shade for interiors

 

Sugary pinks through to snazzy scarlets, pretty peaches and even funky neons are the winning shades on the palette this season. "Don't make the mistake of thinking that pink is just for girls. Not any more it isn't," declares Emily Murray, creator of award-winning blog, The Pink House, which celebrates the colour in all its hues in her own pink decorated home.

It's been such a success since she started it three years ago (she has more than 60,000 followers on Instagram) that her new book, Pink House Living: For People Cheating On Fashion With Furniture, was a natural follow-on. It's a brilliant guide to seeing the world through 'rose-tinted' decor spectacles. Stepping inside her home is proof of pink's magic - she shows me around rooms which ooze personality, thanks to the magical touches of her "all-time favourite colour".

Pink painted walls, a pink kitchen island, neon pink signs, splashes of pink to highlight period features, as well as an array of punchy pink accessories, are just some of the ways in which the colour has a starring role in her schemes. Yet with her skill and sense of style, she makes it sing - rather than dominate or shock - in her Edwardian semi, and this uber-cool interior leaves you wondering why you've never thought of using pink more.

The mother-of-two is always hot on the trail of perfect pink homes, and her book features an array of brilliant pink settings from around the world, as well as her own rooms. Even she's surprised her own pink passion is so widely shared. "I'd underestimated the power of pink. It turns out it's incredibly popular on every level and in every way. We love pink," says Murray delightedly.

"We love it on front doors, on walls and on rugs. We love it on Instagram, in magazines and in fabric charts. We love it in barely-there blush, fuchsia and neon." For those fearing a pink overload, she stresses that embracing the shade "doesn't mean I like all my rooms dressed in floor-to-ceiling fuchsia... Even when I have free rein to decorate exactly as I chose, I exercise pink restraint.

"For me, the key to making the most of this joyous colour - for I fully believe that pink has an amazing power to make people happy - is using it in moderation." In the living room, her dream was fabric walls, saturated colours, pattern clashes, loads of luxe and plenty of pink. "My aim was to turn a north-facing space into a cosy place for cuddling up in the evenings, but with a rock and roll twist."

She's achieved it with a "pink 'play' neon sign - a copy of my own handwriting - made to order", as well as a cocktail bar created from a corner cabinet upcycled in green and gold leaf. Hidden LED light strips give it the impression of glowing from within. For those who fancy taking the plunge, she advises: "If you want more colour at home (it doesn't have to be pink) simply choose your favourite shade and go for it.

"Make a scrapbook or Pinterest board of settings with colourful decor which naturally attracts you. You don't need to design the whole room at once - start with a piece of art or wallpaper and then slowly add further changes, so a room develops."

"There are so many ways to use pink," adds Murray. "You can accentuate a particular architectural feature, piece of furniture or art work, and sometimes simply use it to allow another gorgeous colour to shine."

Pink House Living: For People Cheating On Fashion With Furniture  by Emily Murray, photography by Susie Lowe is available now

Pink House Living: For People Cheating On Fashion With Furniture by Emily Murray, photography by Susie Lowe is available now

Michelle Newman