From scenting your clothes to avoiding garlic: 7 things a perfumer wants you to know about fragrance

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When it comes to fragrance, you don't get much more expert than Nathalie
Lorson, the perfumer whose scent-creating career has spanned more than
three decades.

Having worked with practically every luxury fashion house going (YSL,
Versace, Givenchy and Roberto Cavalli to name a few) plus celebrities
including Kate Moss and David Beckham, the French 'nose' certainly knows
her stuff.

So when I got the chance to sit down with Lorson at the launch of her
latest creation, Jimmy Choo Fever, I decided to pick her brains on all
things olfactory, and made some fascinating discoveries.

Whether you're on the hunt for a new signature scent or want to find out
how to wear your current favourite well, these perfume pointers are
incredibly useful.

Here are seven 'sniff-ty' tips from the master perfumer...

Jimmy Choo Fever Eau de Parfum For Her, £79 for 100ml, The Perfume Shop

1. The difference between eau de toilette and eau de parfum isn't an
exact science

"Normally it's the concentration - the concentration of perfume in
alcohol. Eau de toilette may be between 12% and 14% and eau de parfum
can be 14% up to 25%, it depends. But sometimes, there is no connection
at all between one and the other one," explains Lorson. "Normally eau du
parfum is stronger, so you can use less. But sometimes the eau du
toilette version is much fresher. The structure of the formula is a
little bit different, so the impression is a little bit different too.
And when you buy it, you won't know, you just have to try."

2. You can rub your wrists together

Some people say that when you apply perfume on your wrists, you
shouldn't rub them together, otherwise you lose the top notes, but
Lorson says that's a myth: "This gesture was done when we were
extracting very high-concentration perfume, old perfume. Now it's not
really true - now we have sprays, [before] there was no spray, you took
the cap off the bottle and applied it [directly]. Now it's a spray, the
dilution is much lighter, so really it doesn't matter."

3. Ask a friend for feedback

"I will put on a lot of perfume, but it depends on the person. And it
depends on the perfume," muses Lorson. "If you have a fresh one you can
put on a lot; if you have something very heavy, don't put on too much.
The problem is, when you are wearing your perfume, at the beginning it's
strong and then you don't smell it at all. You have to ask to your
friend or the people around you if it is not too much. But it's really a
question of taste."

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4. Discover new favourites but don't forget the classics

"I wear whatever I'm working on, so I change each time I'm working on a
different project, but I love a lot of Guerlain for example, those are
very classic, for example Nahema and Apres L'Ondee. I like Prada
Infusion D'Iris, I find it very good, also [Chanel's] Coco Mademoiselle
and Dior J'Adore, it's a very interesting exercise too. The big, very
famous perfumes are very interesting."

5. Try before you buy

"You have to try a lot of things and you have to wear them, not only
smell them on blotters. On blotters you smell a lot of the top notes,
but on skin with the warmth of the skin, all the middle notes and
especially the back notes are much more strong," explains Lorson, "so
you have really to use the perfume on your skin for three or four horrs
to decide if you like it or not. In the shop, make a selection on the
blotters and then put two on your skin, then later, if you like it, you
come back to buy the perfume."

6. Scent your clothes as well as your skin

"Fragrance lasts longer on clothes than on skin. When I'm perfuming, I
spray several times around my neckline so it goes more on the clothing
than on the skin. But it depends on the person, I like to be very
generous."

7. Strong foods can affect your fragrance

"When, for example, you are eating a lot of garlic your skin smells,
because it  comes out of the pores," says Lorson, explaining that
heavily spiced food can have the same impact. "The food changes the
smell of the skin and then that affects the perfume."

Catherine Devane