Boosting confidence with football


Boots Ireland have announced a three-year sponsorship with the FAI as partner of the Republic of Ireland Women’s National Team.

Republic of Ireland Captain and Arsenal mid-fielder Katie McCabe was recently in Dublin to announce the sponsorship, which aims to boost confidence in girls and women.

According to recent research from UEFA, awareness and participation in women’s football has had a huge impact on the confidence of girls and women and 80 per cent of young women say they feel more confident as a result of playing for their team.

New independent research from Boots Ireland has also revealed that 71 per cent of people believe people should attend women’s sporting events to show their support and a further 76 per cent of those surveyed believe female sports stars should be equally celebrated as their male counterparts.

Over a third of women surveyed said that playing sport made them feel good about themselves and 31 per cent of women who play sports feel happier, with 45 per cent feeling healthier.

This sponsorship is part of a wider partnership between Boots UK and Ireland and the national women’s team of the Republic of Ireland, Northern Ireland, England, Scotland and Wales. As part of the partnership, Boots will be shining a light on the amazing role models within the Republic of Ireland Women’s National Team.

Speaking at the launch, Katie McCabe said: “I am delighted to launch the partnership between Boots Ireland and the Republic of Ireland Women’s National Team.

“As a team, we have a big couple of months ahead, with qualifying for the European Championships starting next month. It was great to see the women’s game get the exposure it deserves during the Women’s World Cup, and campaigns like this between Boots Ireland and the FAI will only help to grow support of women’s football.”

Through this partnership Boots Ireland hopes it will help to encourage more women and girls to get involved in the game by watching, supporting and playing football.  

Woman's Way