IKEA launches soft toy collection designed by children, for children

KEA has turned kids’ imaginations into reality after producing a series of soft toys based on their drawings. Over 71,000 children worldwide, aged under 12, took part in IKEA’s international drawing competition, now in its sixth year. Children submit their best artwork of imaginary characters, to be in with a chance of having their designs realised and sold by IKEA for other children to enjoy.  The six winning children’s sketches were turned over to a team of expert designers to produce the playful, colourful SAGOSKATT range.  

Available until February 2021, all proceeds from the sale of each toy in Ireland will be donated to IKEA’s national charity partner, Barnardos. This year’s range includes a Llama, Ladybug Mouse, Globe Man, Eggplant Car, Sweet-shaped toy and a Brown Bear, all available from an affordable €5. 

The partnership between IKEA and Barnardos Ireland brings together IKEA’s expertise in life at home and Barnardos’ knowledge of children and young people, with the ambition of having a positive impact on the lives of the most vulnerable children and young people in society. 

 For more information on the collection, which will be available to buy from IKEA for a limited time only, click here